E STANDARD
CONCEPT

We’d like you to be impressed to experience improving hair
by hair care like skin care.

We put three meanings on “E” , and these are
”Excel” ,”Extra” ,and “Epochal”.
Based on the concept to be good for hair, skin and natural environments, our products we take so many years to develop to be loved universally beyond the era without being influenced by fashion are completed as the series of hair care safe for use.

The quality is professional, and it is proved by good reputation that usually beauticians who have any trouble in the hand like rough red use for the care of themselves.

The fact that E STANDARD series are used as Amenities of Five Star Owner Lounge expresses it is one of world standards.
We believe that E STANDARD is the proud highly hair product made in Japan.